Klub Venus is a woman-owned, inclusive, Danish company crafting body-safe, and mostly vibrating products for your pleasure. Because the brand is so up to date on social issues, being inclusive, educational about sex, and gender, we found that a sustainability policy was missing. Through quantitative research, we discovered that there was interest in used sex toys if certain parameters were addressed, such as ensuring thorough cleaning of the products, and discounts.  Therefore we created a campaign for a return service, where if you return a used product, you get a discount for a “new”product.